---
title: The PG Blog | Bobby Herrera
description: I believe everyone deserves an opportunity to succeed. I’m responsible for the overall direction of Populus Group. My job is simple; fiercely protect and enhance our company culture and make sure my team has everything they need to build trust with the great Climbers at PG and the customers that trust us to guide them. I’m grateful for the countless opportunities I've had to make mistakes and grow from them. I believe my responsibility is to pay that gift forward. Above all, Team One is my priority and my kids absolutely own me. I'm a proud Army Veteran, I love the mountains, and I’m blessed to live in Portland, OR.
---

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![](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png)

# Bobby Herrera

- [![](https://cdn2.hubspot.net/hubfs/322350/PG_blog_images/pgblog-icon-linkedin.jpg)](https://www.linkedin.com/pub/bobby-herrera/1/182/578)

 I believe everyone deserves an opportunity to succeed. I’m responsible for the overall direction of Populus Group. My job is simple; fiercely protect and enhance our company culture and make sure my team has everything they need to build trust with the great Climbers at PG and the customers that trust us to guide them. I’m grateful for the countless opportunities I've had to make mistakes and grow from them. I believe my responsibility is to pay that gift forward. Above all, Team One is my priority and my kids absolutely own me. I'm a proud Army Veteran, I love the mountains, and I’m blessed to live in Portland, OR.

### Recent Posts

<https://blog.populusgroup.com/3-lessons-for-pgs-23rd-birthday>

###### [Leadership](https://blog.populusgroup.com/topic/leadership), [Climber Stories](https://blog.populusgroup.com/topic/climber-stories), [PG Celebrates](https://blog.populusgroup.com/topic/pg-celebrates), [Company Culture](https://blog.populusgroup.com/topic/company-culture)

[3 Lessons for PG's 23rd Birthday](https://blog.populusgroup.com/3-lessons-for-pgs-23rd-birthday)

[![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera)

<https://blog.populusgroup.com/how-to-give-over-take>

###### [Personal Development](https://blog.populusgroup.com/topic/personal-development), [Pay It Forward](https://blog.populusgroup.com/topic/pay-it-forward)

[How to Give \> Take](https://blog.populusgroup.com/how-to-give-over-take)

[![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera)

<https://blog.populusgroup.com/three-questions-every-leader-should-ask-themselves-to-build-mental-strength-on-their-team>

###### [Personal Development](https://blog.populusgroup.com/topic/personal-development), [Pay It Forward](https://blog.populusgroup.com/topic/pay-it-forward), [Professional Development](https://blog.populusgroup.com/topic/professional-development), [Mental Health](https://blog.populusgroup.com/topic/mental-health)

[3 Questions Every Leader Should Ask Themselves to Build Mental Strength on Their Team](https://blog.populusgroup.com/three-questions-every-leader-should-ask-themselves-to-build-mental-strength-on-their-team)

[![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera)

<https://blog.populusgroup.com/the-gift-of-struggle>

[Discover The Gift of Struggle](https://blog.populusgroup.com/the-gift-of-struggle)

[![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera)

<https://blog.populusgroup.com/the-extra-step-is-a-story>

###### [Leadership](https://blog.populusgroup.com/topic/leadership)

[The Extra Step Is a Story](https://blog.populusgroup.com/the-extra-step-is-a-story)

[![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera)

<https://blog.populusgroup.com/2018-customer-summit-reflections>

###### [Community](https://blog.populusgroup.com/topic/community)

[The Most Powerful Force in the Universe](https://blog.populusgroup.com/2018-customer-summit-reflections)

[![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera)

<https://blog.populusgroup.com/populus-group-purpose-bus-story>

[The Bus Story (Our Purpose)](https://blog.populusgroup.com/populus-group-purpose-bus-story)

[![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera)

<https://blog.populusgroup.com/celebrating-company-diversity>

###### [Diversity](https://blog.populusgroup.com/topic/diversity), [Community](https://blog.populusgroup.com/topic/community)

[Do You proudly Wave Your Different Flags Together? ](https://blog.populusgroup.com/celebrating-company-diversity)

[![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera)

<https://blog.populusgroup.com/new-populus-group-brand-announcement>

###### [Community](https://blog.populusgroup.com/topic/community)

[New Year, Fresh Brand, Same PG](https://blog.populusgroup.com/new-populus-group-brand-announcement)

[![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera)

<https://blog.populusgroup.com/happy-holidays-from-populus-group>

###### [Community](https://blog.populusgroup.com/topic/community)

[Happy Holidays from Populus Group!](https://blog.populusgroup.com/happy-holidays-from-populus-group)

[![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera)

<https://blog.populusgroup.com/whats-the-best-way-to-connect-the-dots>

###### [Leadership](https://blog.populusgroup.com/topic/leadership), [Careers](https://blog.populusgroup.com/topic/careers)

[What’s the Best Way to Connect the Dots?](https://blog.populusgroup.com/whats-the-best-way-to-connect-the-dots)

[![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera)

<https://blog.populusgroup.com/leadership-lessons-from-american-icon-alan-mulally>

[A Morning with an American Icon (Part 2 of 2)](https://blog.populusgroup.com/leadership-lessons-from-american-icon-alan-mulally)

[![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera)

<https://blog.populusgroup.com/a-morning-with-american-icon-alan-mulally>

[A Morning with an American Icon (Part 1 of 2)](https://blog.populusgroup.com/a-morning-with-american-icon-alan-mulally)

[![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera)

<https://blog.populusgroup.com/whats-the-first-thing-you-learn-in-the-army>

###### [Military Veterans](https://blog.populusgroup.com/topic/military-veterans), [Leadership](https://blog.populusgroup.com/topic/leadership)

[What’s the First Thing You Learn in the Army?](https://blog.populusgroup.com/whats-the-first-thing-you-learn-in-the-army)

[![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera)

<https://blog.populusgroup.com/what-veterans-do-better-than-anyone>

###### [Military Veterans](https://blog.populusgroup.com/topic/military-veterans)

[What Veterans Do Better Than Anyone](https://blog.populusgroup.com/what-veterans-do-better-than-anyone)

[![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera)

- <https://blog.populusgroup.com/author/bobby-herrera/page/0>
- [1](https://blog.populusgroup.com/author/bobby-herrera/page/1)
- [2](https://blog.populusgroup.com/author/bobby-herrera/page/2)
- [3](https://blog.populusgroup.com/author/bobby-herrera/page/3)
- <https://blog.populusgroup.com/author/bobby-herrera/page/2>

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