--- title: The PG Blog | Bobby Herrera (2) description: I believe everyone deserves an opportunity to succeed. I’m responsible for the overall direction of Populus Group. My job is simple; fiercely protect and enhance our company culture and make sure my team has everything they need to build trust with the great Climbers at PG and the customers that trust us to guide them. I’m grateful for the countless opportunities I've had to make mistakes and grow from them. I believe my responsibility is to pay that gift forward. Above all, Team One is my priority and my kids absolutely own me. I'm a proud Army Veteran, I love the mountains, and I’m blessed to live in Portland, OR. (2) --- [![PopulusGroup\_Plane\_Logo\_rgb-01](https://blog.populusgroup.com/hs-fs/hubfs/PG%20Registered%20Logos/PopulusGroup_Plane_Logo_rgb-01.png?width=1966&height=1530&name=PopulusGroup_Plane_Logo_rgb-01.png "PopulusGroup_Plane_Logo_rgb-01")](https://www.populusgroup.com/en) - [Employers](https://www.populusgroup.com/en/workforce-solutions) - [Careers](https://www.populusgroup.com/en/job-seeker) - [Contractors](https://www.populusgroup.com/en/contractor-resources) - [Blog](https://blog.populusgroup.com) - [About](https://www.populusgroup.com/en/about) - [Impact](https://www.populusgroup.com/en/impact) - [Work With Us](https://www.populusgroup.com/en/contact) [The PG Blog](https://blog.populusgroup.com) Search Search this site on Google Search Google Subscribe ### Subscribe to Email Updates Select Category - [Industry (53)](https://blog.populusgroup.com/topic/industry) - [Diversity (44)](https://blog.populusgroup.com/topic/diversity) - [Climber Stories (32)](https://blog.populusgroup.com/topic/climber-stories) - [Community (29)](https://blog.populusgroup.com/topic/community) - [Foreign National Talent Management (27)](https://blog.populusgroup.com/topic/foreign-national-talent-management) - [Compliance (26)](https://blog.populusgroup.com/topic/compliance) - [Leadership (25)](https://blog.populusgroup.com/topic/leadership) - [Staffing and Recruiting (25)](https://blog.populusgroup.com/topic/staffing-and-recruiting) - [Contingent Workforce Trends (21)](https://blog.populusgroup.com/topic/contingent-workforce-trends) - [Careers (17)](https://blog.populusgroup.com/topic/careers) - [Military Veterans (15)](https://blog.populusgroup.com/topic/military-veterans) - [Legislation (13)](https://blog.populusgroup.com/topic/legislation) - [Independent Contractor Compliance (ICC) (12)](https://blog.populusgroup.com/topic/independent-contractor-compliance-icc) - [Personal Development (12)](https://blog.populusgroup.com/topic/personal-development) - [Company Culture (10)](https://blog.populusgroup.com/topic/company-culture) - [Professional Development (10)](https://blog.populusgroup.com/topic/professional-development) - [PG Celebrates (9)](https://blog.populusgroup.com/topic/pg-celebrates) - [Managed Service Provider (MSP) (7)](https://blog.populusgroup.com/topic/managed-service-provider-msp) - [Mental Health (5)](https://blog.populusgroup.com/topic/mental-health) - [Pay It Forward (5)](https://blog.populusgroup.com/topic/pay-it-forward) - [Payroll Services (5)](https://blog.populusgroup.com/topic/payroll-services) - [Sustainability (3)](https://blog.populusgroup.com/topic/sustainability) - [AI (2)](https://blog.populusgroup.com/topic/ai) - [Contractor Experience (1)](https://blog.populusgroup.com/topic/contractor-experience) Select Author - [Populus Group (70)](https://blog.populusgroup.com/author/populus-group) - [Bobby Herrera (34)](https://blog.populusgroup.com/author/bobby-herrera) - [Whitney Barton (25)](https://blog.populusgroup.com/author/whitney-barton) - [Samantha Heilman (15)](https://blog.populusgroup.com/author/samantha-heilman) - [Brandon Wischmeyer (14)](https://blog.populusgroup.com/author/brandon-wischmeyer) - [Cynthia Waddell (10)](https://blog.populusgroup.com/author/cynthia-waddell) - [Ejay Oravecz (8)](https://blog.populusgroup.com/author/ejay-oravecz) - [Austin McCool (8)](https://blog.populusgroup.com/author/austin-mccool) - [Brandon Byrd (6)](https://blog.populusgroup.com/author/brandon-byrd) - [Jen Pasquier (6)](https://blog.populusgroup.com/author/jen-pasquier) - [Jackie McCool (6)](https://blog.populusgroup.com/author/jackie-mccool) - [Tom Mehl (5)](https://blog.populusgroup.com/author/tom-mehl) - [Briana Walker and Kristine Baker (4)](https://blog.populusgroup.com/author/briana-walker-and-kristine) - [Sebastian Puravet (4)](https://blog.populusgroup.com/author/sebastian-puravet) - [Jaylynn Hogeboom (3)](https://blog.populusgroup.com/author/jaylynn-hogeboom) - [Kathryn Crimmins (3)](https://blog.populusgroup.com/author/kathryn-crimmins) - [Danielle Hein (3)](https://blog.populusgroup.com/author/danielle-hein) - [Taniesha Thomas & Tiasha Holcomb (3)](https://blog.populusgroup.com/author/tanisha-thomas-tiasha-holcomb) - [Raul Ramos (3)](https://blog.populusgroup.com/author/raul-ramos) - [Donna Morris (3)](https://blog.populusgroup.com/author/donna-morris) - [DE&I Council (3)](https://blog.populusgroup.com/author/diversity-inclusion-council) - [Rosemarie Fontela (3)](https://blog.populusgroup.com/author/rosemarie-fontela) - [Brooke Stovall (2)](https://blog.populusgroup.com/author/brooke-stovall) - [Eric Schmitz (2)](https://blog.populusgroup.com/author/eric-schmitz) - [Jessica Bitell (2)](https://blog.populusgroup.com/author/jessica-bitell) - [Kyle Heilman (2)](https://blog.populusgroup.com/author/kyle-heilman) - [Mario L. 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I’m responsible for the overall direction of Populus Group. My job is simple; fiercely protect and enhance our company culture and make sure my team has everything they need to build trust with the great Climbers at PG and the customers that trust us to guide them. I’m grateful for the countless opportunities I've had to make mistakes and grow from them. I believe my responsibility is to pay that gift forward. Above all, Team One is my priority and my kids absolutely own me. I'm a proud Army Veteran, I love the mountains, and I’m blessed to live in Portland, OR. ### Recent Posts ###### [Careers](https://blog.populusgroup.com/topic/careers) [What 3 things do you need to transform yourself?](https://blog.populusgroup.com/what-3-things-do-you-need-to-transform-yourself) [![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera) [Why a healthy business encourages you to break an egg (or two)](https://blog.populusgroup.com/healthy-business-culture) [![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera) [As a leader, will you go left or right?](https://blog.populusgroup.com/leadership-choices-left-or-right) [![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera) ###### [Industry](https://blog.populusgroup.com/topic/industry) [The most surefire way to beat the competition](https://blog.populusgroup.com/how-to-beat-competitor) [![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera) [Delightful customer service is all about the magic moments.](https://blog.populusgroup.com/delightful-customer-service-disney) [![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera) [What do you do with a poisonous newt?](https://blog.populusgroup.com/company-culture-scary-ideas) [![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera) [If the team is laughing, you're doing something right.](https://blog.populusgroup.com/company-culture-laughter) [![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera) [Your culture shouldn't come with training wheels.](https://blog.populusgroup.com/riding-a-bike-and-company-culture) [![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera) ###### [Careers](https://blog.populusgroup.com/topic/careers) [Do You Have One Problem Or Two?](https://blog.populusgroup.com/do-you-have-one-problem-or-two) [![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera) ###### [Leadership](https://blog.populusgroup.com/topic/leadership) [How Can Little Jingles Impact Your Leadership Communication?](https://blog.populusgroup.com/how-can-little-jingles-impact-your-leadership-communication) [![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera) ###### [Leadership](https://blog.populusgroup.com/topic/leadership) [Will They Tell You When They’re Scared?](https://blog.populusgroup.com/will-they-tell-you-when-theyre-scared) [![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera) ###### [Leadership](https://blog.populusgroup.com/topic/leadership) [Can I Expect You to Show for Your Reservation?](https://blog.populusgroup.com/can-i-expect-you-to-show-for-your-reservation) [![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera) ###### [Leadership](https://blog.populusgroup.com/topic/leadership) [Are You the Hero or the Guide?](https://blog.populusgroup.com/are-you-the-hero-or-the-guide) [![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera) ###### [Leadership](https://blog.populusgroup.com/topic/leadership) [Can I Keep You at Your Word?](https://blog.populusgroup.com/do-you-do-what-you-say-youre-going-to-do) [![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png) Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera) ###### [Leadership](https://blog.populusgroup.com/topic/leadership) [How Can Leaders Better Assess the Strength of Their Culture? 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