---
title: The Bus Story (Our Purpose)
description: There are some moments in our lives that have a big impact who we are and who we become. When I was 17, an interaction on our basketball team's bus had a huge influence on my life, my purpose and how I lead. Learn more about this and our purpose at PG.
image: https://blog.populusgroup.com/hubfs/Bobby%20Herrera%20Bus%20Story3.jpg
---

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# The Bus Story (Our Purpose)

[![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png)](https://blog.populusgroup.com/author/bobby-herrera)

- [![](https://cdn2.hubspot.net/hubfs/322350/PG_blog_images/pgblog-icon-linkedin.jpg)](https://www.linkedin.com/pub/bobby-herrera/1/182/578)

[by Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera)

####  What’s the invisible force that drives you?

**Our treasure chest of memories defines the story we’re living.** For many of us, the moments we hold dearest to our heart were sparked by a simple act of generosity by someone who didn’t realize how much you needed to be seen.  These kind acts inspire us to pay it forward and become the person we imagine. For me, one of these moments came early in my life, and it impacted not only who I am, but also the way I lead and what I'm striving to build each day.

 What are the moments that have changed your course? We'd love to hear about them in the comments below!

[![subscribe to the PG Blog for more good stuff!](https://no-cache.hubspot.com/cta/default/450029/bd56563b-e1a2-4e08-841f-6d841390eeee.png)](https://cta-redirect.hubspot.com/cta/redirect/450029/bd56563b-e1a2-4e08-841f-6d841390eeee)

### If you enjoyed this post, you may also like:

[Do You Proudly Wave Your Flags Together?](https://blog.populusgroup.com/celebrating-company-diversity)

[A Lesson from My Father I'll Never Forget](https://blog.populusgroup.com/a-lesson-from-my-father-ill-never-forget)

[A Culture of Giving Back](https://blog.populusgroup.com/a-culture-of-giving-back)

## Leave a comment

[![Bobby Herrera](https://blog.populusgroup.com/hubfs/Bobby%20Headshot.png)](https://blog.populusgroup.com/author/bobby-herrera)

 Written by  
[Bobby Herrera](https://blog.populusgroup.com/author/bobby-herrera)

 I believe everyone deserves an opportunity to succeed. I’m responsible for the overall direction of Populus Group. My job is simple; fiercely protect and enhance our company culture and make sure my team has everything they need to build trust with the great Climbers at PG and the customers that trust us to guide them. I’m grateful for the countless opportunities I've had to make mistakes and grow from them. I believe my responsibility is to pay that gift forward. Above all, Team One is my priority and my kids absolutely own me. I'm a proud Army Veteran, I love the mountains, and I’m blessed to live in Portland, OR.

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