--- title: Does Your Company’s Idea Of Customer Service Look Anything Like This? description: How has customer service changed for the better with the evolution of social media. image: https://blog.populusgroup.com/hubfs/Capture-1.png --- [![PopulusGroup_Plane_Logo_rgb-01](https://blog.populusgroup.com/hs-fs/hubfs/PG%20Registered%20Logos/PopulusGroup_Plane_Logo_rgb-01.png?width=1966&height=1530&name=PopulusGroup_Plane_Logo_rgb-01.png "PopulusGroup_Plane_Logo_rgb-01")](https://www.populusgroup.com/en) - [Employers](https://www.populusgroup.com/en/workforce-solutions) - [Careers](https://www.populusgroup.com/en/job-seeker) - [Contractors](https://www.populusgroup.com/en/contractor-resources) - [Blog](https://blog.populusgroup.com) - [About](https://www.populusgroup.com/en/about) - [Impact](https://www.populusgroup.com/en/impact) - [Work With Us](https://www.populusgroup.com/en/contact) [The PG Blog](https://blog.populusgroup.com) Search Search this site on Google Search Google Subscribe ### Subscribe to Email Updates Select Category - 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[![Tom Mehl](https://blog.populusgroup.com/hubfs/Blog_Author_Headshots/Tom_Mehl_Family.jpg)](https://blog.populusgroup.com/author/tom-mehl) [by Tom Mehl](https://blog.populusgroup.com/author/tom-mehl) What does great customer service look like? Does it mean helping others? Being kind? Or does it mean just doing the right thing when it matters? Disney is one of the most well-known companies to provide exceptional service, regardless of the cost. Recently, they did just that for Daniel Fleetwood, who’s last wish was to see the official release of Star Wars: The Force Awakens on December 18th . His doctors told him he likely wouldn't make it to the premiere. [![forcefordaniel.png](https://blog.populusgroup.com/hs-fs/hubfs/Capture-1.png?width=600&name=Capture-1.png "forcefordaniel.png")](https://twitter.com/search?q=%23forcefordaniel) His wife, Ashley, started a social media campaign in hopes that Disney would honor his final request and his campaign [#forcefordaniel](https://twitter.com/search?q=%23forcefordaniel) went viral. To Daniel’s surprise, J.J. Abrams contacted him directly and a team from Disney arrived at his doorstep days later with their equipment and an unedited final version of the movie for a private screening in his home just days before he passed away. In a time when social media fuels our desire for exceptional service, we often focus too much on studying what NOT to do.  We have all experienced the power of social media, particularly when it is used to shame an organization or their lack of customer service, and often rightfully so. I prefer to focus on the positive impact of social media and the touching stories of customer service that go viral. While it’s difficult to hold a candle to Disney’s quality of service, especially in this amazing example, we strive to have a culture obsessed with customer service excellence. We believe creating magical customer service “moments of truth” shouldn’t be an initiative, it must be embedded in the culture and foundation of a business. This starts with the employees you select to join your company and is reinforced throughout everything your organization does. So the question is, are you being intentional about embedding service into your culture? ![Blog_post_call_to_action-1.png](https://blog.populusgroup.com/hs-fs/hubfs/Blog_post_call_to_action-1.png?width=400&name=Blog_post_call_to_action-1.png "Blog_post_call_to_action-1.png") ## Leave a comment [![Tom Mehl](https://blog.populusgroup.com/hubfs/Blog_Author_Headshots/Tom_Mehl_Family.jpg)](https://blog.populusgroup.com/author/tom-mehl) Written by [Tom Mehl](https://blog.populusgroup.com/author/tom-mehl) Tom is married with three beautiful children that keep him extremely busy and on the move at all times. They're also very busy with their small petting zoo that includes four dogs, three cats, a leopard gecko, a hamster, a guinea pig and two fish tanks. Originally from Baltimore, Tom has been in Michigan since 2000, and with Populus Group since its inception in 2002. At Populus Group, Tom is responsible for helping design creative solutions for our customers and serving the employees of the company in a leadership capacity. On extremely rare occasions when not tending to his zoo or chauffeuring kids to activities, Tom enjoys playing soccer and golf. **Corporate Headquarters** Populus Group, Troy Headquarters 3001 West Big Beaver Road Suite 608 Troy, MI 48084 [248-712-7900](tel:248-712-7900) [opportunities@populusgroup.com](mailto:opportunities@populusgroup.com) **Employment Verification Requests\*** [248-928-0530](tel:248-928-0530) [voe@populusgroup.com](mailto:voe@populusgroup.com) [Employer Services](http://www.populusgroup.com/en/workforce-solutions)[Begin Your Job Search](http://www.populusgroup.com/en/job-seeker) ©2023 Populus Group [Privacy Policy](http://www.populusgroup.com/en/privacy-policy)[Terms & Conditions](http://www.populusgroup.com/en/terms-conditions)[Site Map](http://www.populusgroup.com/en/sitemap) [![](https://blog.populusgroup.com/hubfs/Images/blog/icon-social-fb%20png.png?h=28&la=en&w=28)](https://www.facebook.com/populusgroup) [![](https://blog.populusgroup.com/hubfs/Images/blog/icon-social-twitter%20png.png?h=28&la=en&w=28)](https://twitter.com/populusgroup) [![](https://blog.populusgroup.com/hubfs/Images/blog/icon-social-instagram%20png.png?h=28&la=en&w=28)](https://www.instagram.com/populusgroup/) [![](https://blog.populusgroup.com/hubfs/Images/blog/icon-social-li%20png.png?h=28&la=en&w=28)](https://www.linkedin.com/company/70117/) [![](https://blog.populusgroup.com/hubfs/Images/blog/icon-social-glassdoor%20png.png?h=28&la=en&w=28)](https://www.glassdoor.com/Overview/Working-at-Populus-Group-EI_IE259242.11,24.htm) [![](https://blog.populusgroup.com/hubfs/Images/blog/icon-social-youtube%20png.png?h=28&la=en&w=39)](https://www.youtube.com/channel/UC-O9v1hz-Q4OW0Ze0b9O_sg) [![](https://blog.populusgroup.com/hubfs/Images/blog/icon-social-gplus%20png.png?h=28&la=en&w=28)](https://plus.google.com/u/0/102588349136181669410) ![](https://blog.populusgroup.com/hubfs/Images/blog/icon-top%20png.png?h=33&la=en&w=33)